Product Brand
Healthy Ingredients, A Better Everyday Life
Nanum Bio develops food, inner beauty, and skincare product lines based on local ingredients and material research, including fermented peanut sprout ingredients, aronia, and red ginseng. It is a brand lineup that connects the potential of raw materials to product forms and user experiences.
5
Brand Lines
Enzyme Fermented Tea, Cap Tea Bags, Skincare, Inner Beauty, and Health Drinks
Brand Architecture
A lineup that connects ingredient research to product experience
The product lines are organized based on ingredients, formulations, and usage scenes. Each product offers an independent brand experience, while sharing a common foundation in Nanum Bio’s fermented ingredient research and use of local raw materials.
01
Ingredient Based
The unique characteristics of ingredients such as peanut sprouts, aronia, and red ginseng serve as the starting point for each product story.
02
Formulation Expansion
We expand our product lines into forms suited to each purpose, including teas, cap tea bags, drinks, ampoules, and creams.
03
User Experience
We describe each product around real customer touchpoints, such as daily drinking, gifting, skincare routines, and inner beauty.
01
RaumTalk
02
Cap Tea Bag
03
Beautyfol A
04
Beauty Antifol A
05
Red Ginseng & Aronia
Fermented Peanut Sprout Tea
Enzyme Fermented Tea_Ddakcha (RaumTalk)
A gift tea line that expands fermented peanut sprout ingredients into a tea experience
RaumTalk is a product line that presents fermented peanut sprout tea in a variety of tea bag flavors. Designed to offer both the enjoyment of choosing tea and the appeal of gift packaging, it considers everyday drinking as well as gifting needs.
Advent Calendar Style Configuration
5 Flavors
Fermented Peanut Sprout Ingredient
Gift Package
Product Type
Enzyme Fermented Tea
Product Form
Tea Bag Set
User Experience
Everyday Drinking & Gifting
The key is to add the unique impressions of different ingredients, such as chrysanthemum, marigold, plum, and cudrania, to the nutty base of fermented peanut sprout ingredients. On the product page, separating flavor differences from ingredient differences can help users quickly understand the lineup.
For the detailed information, it is suitable to organize the content in the order of package composition, features by flavor, hot and cold drinking methods, and gifting usage scenes. On a corporate product page, a calm structure that connects ingredients, composition, and user experience builds more trust than overly emotional copy.
Ingredients & Flavor
This line creates flavor variations centered on fermented peanut sprout ingredients.
It is suitable for separately explaining the impressions of each flavor, such as chrysanthemum, marigold, plum, and cudrania.
Package Experience
The calendar style format, where each product is taken out one by one, adds a giftable experience.
Users can experience multiple flavors in one set, lowering the entry barrier for first-time buyers.
Lineup Composition
The signature package, flavor-specific tea bags, and drinking experience are naturally connected within one set.
This line combines the warm image of a gift with the practicality of a tea product.
Core Ingredient
Fermented Peanut Sprout Ingredient
Key Information
Package Composition, Flavor Composition, and Drinking Method
Brand Role
A signature product of Nanum Bio’s fermented tea line
Cap Type Tea Bag
Cap Tea Bag
A convenient tea bag solution that attaches to bottled water and simplifies the drinking process
The bottle cap tea bag stands out through its product format, which connects a water bottle and a tea bag. It is a cap type product designed to let users brew tea without preparing a separate cup or tool.
Bottled Water Compatible Type
30 Second Easy Brewing Concept
Portability
Differentiated Tea Bag Format
Product Form
Cap Type Tea Bag
Core Values
Easy Drinking
Connected Line
RaumTalk
On the detailed page, it is effective to separate the “difference in convenience” from the “difference in depth of flavor.” The first screen can clearly show how the product attaches to the bottle, while the next screen can present the flavor difference based on fermentation and roasting.
This product expands RaumTalk’s individual tea bag experience into practical everyday use. On the product introduction page, it is structured to connect with the RaumTalk tab while still being recognized as an independent usability focused product.
Usage Structure
It attaches to the opening of a bottled water bottle, making tea easier to enjoy.
The cap type structure is the product’s key differentiator, making the usage flow simple even on the go.
Flavor Design
Through enzyme fermentation and roasting processes, it delivers a deeper flavor concept than a standard tea bag.
It maintains a natural ingredient image with a composition that does not emphasize artificial flavors, artificial colors, or preservatives.
Selling Points
It is well suited for situations that require instant use, such as at the office, on the go, or during outdoor activities.
When combined with the RaumTalk set, it expands the usability of the product line.
Core Function
Bottle Attached Drinking
Key Information
Usage Steps, Attachment Method, and Brewing Scene
Brand Role
A usability extension product of the fermented tea line
Functional Cosmetics with Peanut Sprout
Beautyfol A Functional Cosmetics with Peanut Sprout
A skincare set with ampoule and moisturizing cream, formulated around germinated peanut sprout extract
Beautyfol A is a product that expands peanut sprout ingredients into cosmetic formulations. With an ampoule and moisturizing cream together, it presents a complete routine for skin hydration, elasticity, and functional care.
Ampoule + Moisturizing Cream
Germinated Peanut Sprout Extract
Low Irritation Skincare
Brightening & Wrinkle Improvement Functionality
Product Line
BEAUTY POL A
Composition
Ampoule + Cream
Care Area
Hydration & Elasticity
Based on the product materials, Beautyfol A is a functional cosmetic line that emphasizes a gentle, low irritation image. For the page tone, it is suitable to focus on a white background, clean typography, and product specifications rather than flashy expressions.
The detailed structure can be expanded in the order of ingredient introduction, usage steps, the roles of the ampoule and cream, and functional cosmetic claim information. The key is to make it immediately clear what to use, when to use it, and why, even for first-time users.
Ingredient Point
The skincare story is built around germinated peanut sprout extract.
Showing both the origin of the ingredient and the research foundation helps strengthen brand credibility.
Routine Composition
The ampoule is explained as an intensive care step, while the moisturizing cream is described as the final hydration step.
Comparing the roles of the two products on one screen makes the reason for purchasing the set clear.
Labeling Information
Based on the product materials, it is introduced as a functional line for brightening and wrinkle improvement.
This is a skincare product line where users can check the capacity, usage steps, and skin low irritation related information together.
Core Ingredient
Germinated Peanut Sprout Extract
Key Information
Product Set, Usage Routine, and Functional Information
Brand Role
Skincare Line Based on Ingredient Research
Aronia Inner Beauty Drink
Aronia Beauty Antifol A
A color food line designed as an everyday drink using Korean aronia ingredients
Beauty Antifol A is a small sized drink that highlights the color and ingredient image of aronia. With a clear product name and package color, it offers strong brand recognition and works well as a signature line in the inner beauty product category.
Korean Aronia
100ml Small Sized Drink
Color Food Project
Innovative Product Certification History
Brand
Eye Care
Core Ingredient
Aronia
Product Identity
Inner Beauty Drink
In the company profile and detailed materials, the product’s trust factors are organized around Korean ingredients, aronia, and innovative product certification. On the product page, it is better to present these elements through three clear pillars: ingredients, certification, and consumption experience, without overdecorating them.
Since the purple color strongly represents the product identity, it was used only as an accent within the tab content, while the information area was designed with a white background and clean grid layout to maintain the stability of a corporate page.
Ingredient Story
The color and ingredient image of aronia are used as the product identity.
Clearly highlighting a message centered on Korean ingredients helps increase product credibility.
Intake Experience
It is a small sized drink format that can be understood as a one bottle a day habit.
Showing the easy carry and drink format at the forefront makes the purchase situation clearer.
Certification & Trust
The product materials also present the innovative product certification history as a trust factor.
By presenting ingredient and certification information together, it conveys both public value and product trust.
Core Ingredient
Korean Aronia
Key Information
Product Bottle, Ingredient Image, and Certification Information
Brand Role
A signature inner beauty product based on aronia
Eye Care Health Drink
Eye Care Red Ginseng Aronia
A premium health drink combining 6 year old red ginseng concentrate and aronia
Eye Care Red Ginseng Aronia is a product that combines the familiar trust of red ginseng with the ingredient image of aronia. Within the health drink line, it can highlight both gift appeal and portability.
6 Year Old Red Ginseng Concentrate
Korean Aronia
Applied Natural Fermentation Technology
Portable Red Ginseng Drink
Core Ingredient
Red Ginseng + Aronia
Product Form
Stick Type Drink
Product Identity
Premium Health
The product introduction materials present trust factors such as 6 year old red ginseng concentrate, Korean aronia, applied natural fermentation technology, and completed safety testing. On this page, the information is organized as one premium health line.
Even if dark toned product images are used on the detailed screen, it is better to keep the overall page from feeling too heavy. By separating the information blocks that show ingredients and functional benefits, package composition, and intake scenes, the page can create a clean and organized impression similar to a major corporate product detail page.
Ingredient Combination
By combining red ginseng concentrate and aronia, it creates a sense of trust as a health drink.
The strong image of the two ingredients makes the character of the line clear through the product name alone.
Product Experience
When configured as a stick type or portable drink, it is suitable for both gifting and personal intake.
Showing the package and ingredient image together enhances the premium impression.
Brand Connection
Together with Beauty Antifol A, it forms the health drink category within the Eye Care line.
It is suitable as the final tab that shows the connection between inner beauty and health drinks.
Core Ingredient
6 Year Old Red Ginseng Concentrate, Korean Aronia
Key Information
Package, Stick Type Product, and Ingredient Image
Brand Role
Eye Care Premium Health Line
